“We Are All Workers is an episodic web version of an hour-long film I made for Levi’s and the Independent Film Channel. The shorts tell the stories of residents of Braddock, PA, a small town in the rust belt that was severely affected by the deindustrialization of the American Midwest.”
-Director Aaron Rose (former Creative Director for WKE)

The crew spent three weeks in Braddock getting to know the history, the mayor, the residents and the challenges of the small town.

All five episodes are currently on Wieden+ Kennedy’s website and the WKE channel, with six more on their way.